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Showing 2 results for Cultural Semiotics

Elaheh Shams, ,
year 7, Issue 13 (9-2017)
Abstract

Cinematic superheroes can be considered as modern cultural and mythic phenomena whose multilayered characters enjoy various philosophical meanings like ancient myths. Diverse forms of superhero genre constitute a significant part of media culture and environment. The aim of this study is to answer how modern cinematic myths fulfill various ideological goals from the perspective of cultural studies. Cultural studies tries to analyze the conditions which lead to the production and determination of the role of social, economic and political forces as well as the power structures. Within cultural studies, the cultural semiotics of Roland Barthes has been used in this study due to his innovative definitions of myth. The results of this study show that the superhero, as a metaphor of real life, can simply embody countless metaphorical meanings since s/he turns the film into an arena of conflict between paradoxes, cultural meanings, social customs and political suppositions. More than consumerism, the aim of modern mythologization is to achieve a homogenous society in line with liberalist life style. Moreover, the hero-making narrative of cinema, especially Hollywood, is at the service of creating the central signifier of the American capitalist ideology which transfers the cultural concepts in accordance with current norms and regards some goals like national security, the Cold War, changing the racial and sexual stereotypes as well as environmental issues.


Elham Keshavari, Mehrdad Rayani Makhsous, Mohammad Aref,
year 14, Issue 28 (6-2024)
Abstract

In this article, an attempt is made to make use of the "center-margin" category in Lutman's cultural semiotics to read the films "How many cubic meters of love", "Going", "Breaking twenty bones at the same time" jointly produced by the brothers Mahmoudi (Navid and Jamshid) should take place. Many researches have been done in connection with the presence of Afghan immigrants and their settling in the outskirts of Iranian cities, but what is tangible after the passage of about forty years of their presence in Iran is their progress and the change of their cultural position and the increase of interactions with Iranian activists. An issue that has not been paid much attention to in the current research. Therefore, this article tries to improve their position in Iran's geography by using the concept of residence. In fact, the purpose of this research is to show this path with an emphasis on the settlements of the immigrants. Therefore, the research question can be posed as follows: in what order has the process of changing the cultural position of Afghan immigrants from the periphery to the center been carried out? This research indicates that the Afghan immigrants adopted the approach of "center and periphery" at the beginning of their arrival, but over time, with increasing interactions with Iran, they progressed from the periphery to the center. In this situation, the duo abandoned the "center-periphery" and occupied transcultural, countercultural and marginal cultural spaces. The signs indicate that they have not yet entered the central cultural space. The selection of these spaces and the forward movement of immigrants can be investigated through spatial signs, i.e. changes in the structure of their residences, as well as non-spatial signs such as the speech and actions of Iranians and Afghans. It should be noted that this qualitative research was conducted in the form of documents, relying on visual and written sources and written in a descriptive-analytical way.


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