AU - Rahmani, Najibeh AU - Shadrokh, Sara TI - Explore attitude mythical and the archetype to design cultural signs PT - JOURNAL ARTICLE TA - Art-University-of-Isfahan JN - Art-University-of-Isfahan VO - 9 VI - 18 IP - 18 4099 - http://ph.aui.ac.ir/article-1-660-en.html 4100 - http://ph.aui.ac.ir/article-1-660-en.pdf SO - Art-University-of-Isfahan 18 ABĀ  - Cultural signs are simple graphic forms. Signs compressed by the rich culture of nations. They are view form content facial and conceptual countries in small modle also they have reflection of reserves the archetype a nation. Archetypes are primary and stable pattern mentally. They are product collective experience over the thousands of years. Archetype represent itself in every human aspect, including visual signs. In this article to help attitude mythical and the archetype been tried for explore culture signs relevant to field of knowledge such of universities, publishers, research institutes (least ten samples indictor national and international). The purpose this article is understand insight archetype that different civilizations had the meaning of knowledge. CP - IRAN IN - Narjes Vocational College and Fazilat College of Semnan. LG - eng PB - Art-University-of-Isfahan PG - 17 PT - Research YR - 2020